No Gurus Allowed
Copyright © 2001 Douglas W. Jerving.
All Rights Reserved.
Isn't it funny how the Internet has taken on the trappings of a
We have our gurus, and our masters, all the experts who for a
small donation will teach us the ropes. I find it interesting that
when you pay up and start reading their group forums, there are still
plenty of folks in their little group who are dissatisfied with what
they've been given... Who realize they've been to the circus and got
trapped in one of the sideshows!
We have our special words or incantations; our mantras that will
draw customers in like a magnet. You've seen them. "Seven Words that
will Draw Customers like Flies to Honey" "The One Sentence You Must
Use to Make Them Buy NOW!" And we're all enamored with free internet
classifieds, Free-For-All sites, and of course, email! Just email your
way to Customer Nirvana! I've got news for you friends: you'll never
build an organization on email! Not one that buys anyway. Email is
just a worldwide penpal made of people you don't really know who are
only on your list to try to sell YOU their product.
We have our secret rituals and cultic tricks that when performed
will send the masses flocking to us begging to be converted. If we
are the amongst the faithful initiates (who are thereby willing to
pay our tithe) we can be privy to those techniques. Of course, you
can only get them from the masters.
We have our own versions of philosophical adjuncts: Why are we
here? Where are we from? Where are we going? What is our purpose?,
Heaven for the righteous, hell for the damned, etc. One of the biggest
is philosophical misgivings of Internet marketers is "If you build it
they will come." Face it friends, even Noah got only two respondents
of each kind from his animal marketing efforts!
Another false belief of many on the web is that you can build a
great site in less than an hour, walk away from it and it'll make
money hand over fist. Going back to Noah, it took him 120 years to
build a boat that would be successful enough to do what he required.
Be patient! Spend some time learning! If you're not willing to do that,
you may as well go back to your day job, 'cause you won't make any
Don't get me wrong. I'm not against religious experience in its
proper place. True religion is preeminently a matter of the heart,
not the sacred realm of the priesthood who thereby lord it over the
people. It is faith toward God, Who gave us all things... not man.
Truth does exist, and there usually is only one right way to do
things. As with most religion today however, we tend to
compartmentalize things. We put them into boxes,and label them
with whatever denominational flavoring we prefer, and then we "charge
the people a dollar and a half just to see 'em". "Pave paradise, put
up a parking lot".
Call me "egalitarian". Say I believe to much in "democratization".
Charge me with heretical views that both "demystify" and / or
"demythologize". Call me a liberal, call me what you will. I'm just
tired of the Mumbo-jumbo and Latin we throw around for new people to
wallow in to prove how important and worthy of a hearing we are!
Isn't it time we realize we are all teachers with a small "T",
and none of us are gurus! Even in the smallest of ways each one of
us has something we can teach others, or something we can learn from
others. It's time for us to open Pandora's box and realize the ghosts
don't really exist there. They're only in your head (if you believe
So again I ask...
Isn't it funny how the Internet has taken on the trappings of
a religious movement? Or is it just scary? Or... just plain dumb.
Douglas W. Jerving